Why all the secrecy about Vista SP1?

One thing I have always loved about the computer industry is that if you're the big kid on the block, you're always wrong.  No matter what you do, you're wrong.  No matter how you approach things you're wrong.  And, most specifically, you are obligated to share everything to everyone, immediately.  Such is the attitude with the industry and Microsoft.  Well, I'm coming to the aid of Microsoft by trying to point things out from their point of view.

First, does Apple pre-release information about upcoming products or OS releases/features?  Absolutely not.  In fact, Apple is notorious for being highly secretive, to the point of leaking false information (even internally) firing people for even breathing a product name, suing blogger's who dare mention something they've heard, etc.  (The iPhone is a perfect example.)  And yet, with Apple, and the iPhone specifically, did you hear outrage at Apple's secrecy?  No, everyone thought it to be 'cool', and it helped hype the product beyond appropriate levels.  Now, while I find Apple's approach sometimes excessive, I don't dis-agree with secrecy about your upcoming technologies, nor am I against creating hype.  In fact, I am all for it.  So why is it ok for Apple and other companies to do so, but not Microsoft?  Why would Microsoft be secretive about SP1, and other future product releases?  I think Microsoft has learned their lesson.  Here's some reasons why.

Windows Longhorn is announced, and Microsoft does some very early concept demo's of what they want to pull off.  3D accelerated interface, instant desktop search, sidebar, WinFS, .Net Framework 3.0 (with components such as WPF, or Windows Presentation Foundation), etc.  What happened?  Well, first off, they bit off more than they could chew.  A lot of the technology they wanted to deliver, they just couldn't pull it off in time.  This was caused by a few issues, one of them being how they approached the initial development project of Longhorn just wouldn't work so they had to scrap it and start over.  (This was a huge cause in all the technologies that slipped from Vista RTM.)  The other main issue that came from talking about their project concepts was that competitors took those ideas and ran with them faster than Microsoft could deliver the OS.  Of course, I am referring to instant desktop search among others.  Of course the competition was able to beat them to market on these concepts because Microsoft was going to deliver this concept in a future OS release, not as a stand alone app as their competition did.

So, with just these few examples, is it not evident that Microsoft has learned that it does nothing but hurt you to release your concepts and hopes for a project early on?  Bungie, now a Microsoft subsidiary learned this lesson a long time ago, and very rarely leaks anything related to it's 'Halo' titles until those concepts have come to fruition and the release is imminent.

So, again, why all the secrecy about Vista SP1?  I have a few thoughts.  First, something I learned very early on in my career.  If you want to make a great impression, under promise, and over deliver.  I personally would guess this is Microsoft's main thoughts about Vista SP1.  There are rumors flying about that Microsoft is also looking to plug 'leaks' now with Vista SP1, so they know who not to trust with early information regarding Windows 7.  I think this is a fantastic idea.  So why do we in the industry feel that Microsoft 'owes' us early information about product releases and concepts?  And why are we so hypocritical that we don't demand the same from every vendor?  I think everyone out there who's complaining (and you know who you are) about how Microsoft is 'mis-handling' the information release regarding Vista SP1 needs to take an honest look at yourselves and ask, "Why do I feel so entitled when it comes to Microsoft?"  I'm not sure who's at fault for creating this entitled attitude.  Perhaps it's Microsoft's fault because of how they've freely handed out information in the past.  What it comes down to is that it's irrelevant how it happened, we just all need to get over it and let Microsoft try and protect it's IP for a change, at least until they are confident in releasing information.

So, what do you think?


Posted Jul 26 2007, 08:45 AM by Matt Freestone

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Comments

JoeM wrote re: Why all the secrecy about Vista SP1?
on 07-26-2007 11:32 AM

I agree with you 100%.  I wish more info was given out, but I will take no info, for a product that can be released in good time, and not allow others to get a head start.

Matt Freestone wrote re: Why all the secrecy about Vista SP1?
on 07-26-2007 1:06 PM

One thing I forgot to mention was that I too, love getting information ahead of time but we can't expect it at the expense of the company or the product.  I hate forgetting things.  Thanks for the comment Joe!

Robert McLaws: Windows Vista Edition wrote Does Microsoft 'Owe' Us Anything About SP1?
on 07-26-2007 1:11 PM

Matt Freestone brings up an excellent point about all the crap going on about SP1 . I've been having

danz32 wrote re: Why all the secrecy about Vista SP1?
on 07-26-2007 3:02 PM

Agreed.

MS's mistake was originally denying the existence of SP1. Everybody knows they do service packs for their operating systems. All they needed to say was we are working on it and we will provide you with details when they are available. It probaly would of ended at least some of the runaround with these rumors

Maybe Microsoft should take a page from Apple’s playbook | WinExtra wrote Maybe Microsoft should take a page from Apple’s playbook | WinExtra
on 07-26-2007 4:20 PM
MichaelP wrote re: Why all the secrecy about Vista SP1?
on 07-27-2007 1:32 AM

>>So why do we in the industry feel that Microsoft 'owes' us early information about product releases and concepts?

Simply because I need this information to do my work. If I deploy Vista on 500 machines and the very next day I hear that Microsoft is going to release SP1 next week, it makes me angry. SPs are not really about getting things patched. The latest SP is often required if you want to install new software. So Windows Update is not really an alternative to SPs. I also have been blogging about this topic recently: http://4sysops.com/archives/no-vista-sp1-beta-in-the-near-future-why-are-all-these-speculations-about-service-packs-necessary

Geek News Central Podcast wrote GNC-2007-07-27 #288
on 07-27-2007 3:26 AM

Great Friday show I have this thing packed from one end to the other with great stories, links and commentary. Thanks to all the Ohana out their your support keeps this train rolling Sponsors: [Try GoToMeeting free for 30 days...

Geek News Central wrote GNC-2007-07-27 #288
on 07-27-2007 3:28 AM

Great Friday show I have this thing packed from one end to the other with great stories, links and commentary. Thanks to all the Ohana out their your support keeps this train rolling Sponsors: [Try GoToMeeting free for 30 days...

LightAndShadow wrote re: Why all the secrecy about Vista SP1?
on 07-27-2007 8:43 AM

Matt wrote "And yet, with Apple, and the iPhone specifically, did you hear outrage at Apple's secrecy?  No, everyone thought it to be 'cool', and it helped hype the product beyond appropriate levels."

Apple receives plenty of criticism for it's policy of not commenting on future products. These critics have constantly pointed to Microsoft as how a "real" computer company should communicate with their users and vendors.

Lack of an public iPhone SDK announcement is a perfect example. Critics imply that, since Microsoft would never ship a device without an SDK at launch, Apple won't or can't ship a SDK in the short to mid term. It's simply ridiculous.

This is in contrast with the fact that Microsoft hasn't even announced a strategy for next generation mobile device based on WPF or even Sliverlight, let alone a shipping product.

Now, with Microsoft is following suit, it's interesting to see how the industry is fractured in it's reaction to the lack of a release date for Vista SP1, etc.

Matt Freestone wrote re: Why all the secrecy about Vista SP1?
on 07-27-2007 10:03 AM

Hi Michael, thanks for the comments.  First off, Microsoft never, nor will they ever even in super secret mode, spring a service pack with only 1 weeks notice.  In fact, Microsoft has told us they are releasing the service pack, theoretically around shipping of WS 2008.  What Microsoft is being really secretive about isn't when or if (just because Ballmer denied it, everyone knew better) they are releasing a service pack, they are just being quiet about what it's going to include.  So, I really don't see what you have to be upset about at all?  Besides, you are correct that many times major server product releases require a service pack before they can install, I can't think of a single major client app that requires a service pack installed.  Well, a couple come to mind now, but those were released a minimum of 6 months post service pack release, so again, I really can't understand what you have to be upset about.  Perhaps you can clarify for me?

Thanks!

Matt Freestone wrote re: Why all the secrecy about Vista SP1?
on 07-27-2007 10:16 AM

Light And Shadow,

First off, thaks for your comments.  Always glad to see some good activity here, but I do have a few questions for you.

First, could you please list for me some mainstream major criticism of Apple not commenting on future products?  I honest can not recall seeing a single one.  The only criticism I recall seeing was over Apple suing bloggers about leaking information and even then that was very tempered and even saw a lot of press praising the move, so I don't even really consider that example very pertinant.

Again, I completely agree that Apple not releasing an SDK with products is ridiculous, but again, where is any major or mainstream criticisms of Apple for not doing it?  I would love examples because maybe I'm just reading the wrong sites.

As far as a mobile device based on WPF or Silverlight?  Silverlight just barely reached a release candidate phase and isn't even a finished product.  But, let's for the sake of argument say that Silverlight is finished.  How would you base a mobile device on .Net 3.0 (or 3.5) and Silverlight?  The thing you have to realise is that Silverlight and .Net are frameworks built upon massive foundations.  You can't just port Silverlight or .Net over to a mobile device.  That's like taking a really good transmission out of your car and throwing it on your bicycle and expecting it to suddely drive like a car.  I could be wrong, but I don't think in the current spec of mobile devices (200mhz proc's with flash based memory typically around 64-128MB) there is any way you could even dream of pulling off a port of that magnitude.  Now, if mobile devices were spec'd to include solid state hard drives, lots more RAM and a much higher end proc then, sure, with a ton of dev work it could be done.  But what are the dis-advantages?  A much bigger, shorter battery life, much more expensive device just to have cool effects?  The pro's definietly don't out-weigh the cons at this point.

Here's the thing us geeks have to keep in mind.  We live in a capalist society (thank goodness!) and everything is about good business.  While us geeks would love to always be in the loop and have really cool toys if it doesn't make logical business sense (in other words produce more $$$ than it costs) don't expect them to do it.

And finally to wrap this up (sorry, this is turning into another blog entry) why do you want a fixed release date for Sp1?  Seriously, why?  All that means is that Microsoft will have to make cuts to what they want to accomplish in SP1 if they release a date, especially when the entire project isn't scoped out yet.  You want coolness and toys, but you don't want to be patient enough to let them do it right?  We in the community need to really think things out before we lash out at Microsoft and decide what's truly important to us.

LightAndShadow wrote re: Why all the secrecy about Vista SP1?
on 07-27-2007 6:40 PM

Matt,

Here's at least one.

http://www.windows-now.com/blogs/robert/archive/2007/05/24/why-the-steve-jobs-reveal-should-be-dead.aspx

I think you misinterpreted my statement regarding Apple's SDK. Microsoft doesn't ship products without shipping a SDK at the same time. As such, the industry seems to think there is some unwritten rule that products and their SDK must be released at the same time. I'm simply calling BS on this just as you're calling BS on requiring Microsoft to release information on future products.  

Interestingly enough, the Zune seems to be a move in the same direction on Microsoft's part.

Regarding WPF and Windows Mobile: When Leopard ships, it will include a new framework called Core Animation, which gives developers WPF like capabilities on Mac OS X. Core Animation is integrated with Cocoa, which is Apple's equivalent to .NET and is based on Objective-C. While Leopard hasn't shipped yet, crash logs from the iPhone reveal that it's OS and built-in apps are actually built using a version of Core Animation and Cocoa, which is leveraging OpenGLES to provide hardware accelerated UIs and animations. And it's shipping right now.

Again, this is in contrast with Microsoft, who hasn't shipped a device using WPF like technology, or even announced a strategy for next generation mobile device.

As for profitability, Microsoft's mobile devision has consistently operated at a significant loss since 2003. Only last year did they post a profit of two million dollars.

MichaelP wrote re: Why all the secrecy about Vista SP1?
on 07-30-2007 5:27 AM

Matt, why do you think do we know the exact release date of Windows Server 2008, but not the one for Vista SP1? Certainly not because it is more difficult to predict when a SP is ready. I can tell you why. Microsoft fears that some companies will wait with the Vista rollout if they know this date. This is what makes me angry. Microsoft’s fear is certainly justified. If I know that they will release SP1 in January, I won’t plan to deploy Vista in December. Deploying a service pack costs money. If I can, I will certainly avoid it. But Microsoft worries more about Vista sales numbers than about its customers.

4sysops -- Vista SP1 will become Windows 6.1 - Why release dates really matter wrote 4sysops -- Vista SP1 will become Windows 6.1 - Why release dates really matter
on 07-30-2007 11:38 AM
Matt Freestone wrote re: Why all the secrecy about Vista SP1?
on 07-30-2007 1:37 PM

Hi Michael, thanks for the reply.  I'll reply both to you and the ping back from 4sysops in my post here.

First off, as to why they've given a confirmed release date for Windows Server 2008, that's simple.  It's because they want people to know it's not going to be this year, and to plan it for next years budget.  It's that simple.  Now, not all companies run on a calendar year for their budget years, but with a confirmed early release date CIO/CTO's can plan their budgets.  Why no confirmation on release date for SP1?  Simply because it's not a purchase/budget altering decision.  I know many of you are going to dis-agree with me on this, but I am a CTO, and it's not.  SP1 is not going to affect hardware requirements.  Now, there are other considerations such as roll-outs, etc.  

Now, this leads me to the main complaint that you both seem to have.  That Microsoft is going to only give a day or two notice before SP1 ships.  There is no way that is going to be the case.  We are going know months, I would say a minimum of 3, and I am sure more than that in advance of when SP1 will ship.  They are doing a public beta of the SP for goodness sakes!  That means the SP will be in a public beta for at least 3 months before release.  Besides, why isn't anyone commenting on how great it is of Microsoft to be doing a public beta release of SP1.  That's huge!  And that's tons of warning in and of itself.  I'm sorry Michael but this fear of Microsoft surprising everyone is SP1 is un-warranted, un-founded by track history, and quite frankly paranoid.  It almost seems as though people are just looking for a reason to be upset with Microsoft.

As for Microsoft holding back information simply because they want customers to not wait for it to deploy Vista, who can blame them?  Who's fault is it that Microsoft would be paranoid about a release date for SP1?  It's our fault, us in the industry and decision makers.  100%, our fault.  This notion of 'only deploy after SP1 for any new OS' came from is ridiculous.  My recommendation?  Everyone, take a step back.  Try looking at things from Microsoft's point of view, as a business.  If the majority of you customers have decided they will only deploy your product after your service pack, why even release the product pre-SP1?  Maybe Microsoft should call the RC phase of their beta RTM, and RTM SP1?  (Of course I am being ridiculous here.)  You can only make a product so perfect by RTM, and then you have to wait for the field to show you where you went wrong.  If no one will deploy, yes, it hurts their bottom line, big.  So, can anyone argue that this is 100% our fault?  Let's be realistic folks.

Matt Freestone wrote re: Why all the secrecy about Vista SP1?
on 07-30-2007 1:40 PM

Oops, forgot just one more thing.  Just because SP1 releases, also doesn't mean you have to roll it out immideately either.  And don't tell me apps will require it immideately, because they won't.  It will be 6 months post SP1 release before any business critical app requires SP1.  Now, I could be eating my words on all of my predictions, but I highly doubt it based on my experience and the track record of Microsoft.

MichaelP wrote re: Why all the secrecy about Vista SP1?
on 07-31-2007 2:42 PM

First of all, I am not of one those Microsoft haters. Microsoft is a great company and I am quite content with most of their products and services. But, of course, even Microsoft makes mistakes. Nobody is perfect.

The point is: I have to make the decision now as to when to deploy Vista. Deploying Vista will mean big changes in our network. For example, we will have to change the way we handle user profiles. There are quite a few other things we have to consider, for instance, when to order our new hardware, etc. So I have to plan this step long in advance. This decision as to when to deploy Vista is dependent on the release date of SP1, and not because I think that Vista is unstable. If Microsoft tells me that they will release SP1 in March, I will plan to deploy Vista just before SP1 comes out. If it will become available already in January, I will wait for the reasons I mentioned earlier. So this is all about planning. The earlier I get this information, the easier it is for me.

Microsoft keeps the release date secret for tactical reasons. They are treating me as if I were their competitor.  They shouldn’t play tactical games with their customers. If they know the release date already then they should tell me right now because these games affect my work. It might help their business for now, but in the long run it will have negative consequence for their image. That’s for sure.

Matt Freestone wrote re: Why all the secrecy about Vista SP1?
on 07-31-2007 3:40 PM

That's the thing Michael.  Microsoft doesn't have a release date for SP1.  I am sure they have internal milestones to try and keep the project on track, but there are specific things they are considering a requirement for SP1, and want to make sure those things can/will be done before creating, even internally, a release date.  Microsoft is going to release the date of SP1 as soon as they know what it's going to be.  It's that simple.  In my humble opinion the secrecy of the release date is far more weighted because of development needs than marketing strategy.

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