a PCWorld article yesterday is saying that AMD needs to double its current market share (13%) to survive. AMD has long been propped up by the netroots community, but in my opinion has had its image fade in the online community for some time now.
While AMD once held the undisputed performance edge in processors, which many of us see a critical benchmark, this performance edge also buy something that is less understood, longevity of life out of your purchase. Lately they have been touting the performance to price metric, which might be true, but to me is a false argument. I want the better raw performer as it will get me the most life out of the chip as well as the immediate perceived value.
I know that AMD will find it hard to compete with Intel on a resource level, so they need to get back to what brought them to the table. RAW performance, and the only way to do this is to out innovate Intel. Which is probably going to be harder a second time.
What are your current thoughts on AMD? Are they really on life support? Can they pull out of this perceived tail spin?