Microsoft Announced
an enhanced set of privacy principles for Live Search and online
advertising data collection, use and protection. Microsoft's intention
is to
"implement
new privacy features and practices as it continues to develop its
online services and offer new controls that help users manage the types
of communications they receive from Microsoft."
I
selected some of the key features from the announcement that caught my
attention. For example, later this year, Microsoft plans to offer
advertising services to third-party Web sites. Under the enhanced
privacy, customers will have the ability to opt out of the behavioral
ad targeting by Microsoft’s network-advertising service on those Web
sites.
There will be specific policies around search query data
and Microsoft will be explicit with customers about how long the
company retains search terms in an identifiable way as well as
informing people when and how to “anonymize” such data.
Following
Google and others, Microsoft will make all Live Search query data
anonymous after 18 months, unless the company receives user consent for
a longer time period. According to the announcement, the policy will be
both retroactive and worldwide. It will include removal of cookies and
IP Address connected with search terms.
Another important
feature change is the storage of store Live Search service search terms
separately from account information. With so many "Live" features
requiring a Hotmail/Live email address, it is reassuring the personal
data associated with that account will not be tied to other services.
See the
Press Announcement for complete information.
Remember - "A day without laughter is a day wasted."May the wind sing to you and the sun rise in your heart...
Posted
Jul 24 2007, 09:59 PM
by
Corrine
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